Services & Areas of Expertise

Set goals –Determine what you want to achieve with your social media strategy. Do you want to increase brand awareness, drive traffic to your website, generate leads, or increase sales?

Identify your target audience – Determine who your target audience is and what social media platforms they use.

Execute content on the right social media platforms – Select the social media platforms that your target audience uses the most and where you can best reach them.

Create a content strategy – Develop a plan for the type of content you will create and share on social media.

the format, frequency, and tone

Develop a publishing schedule – Create a calendar that outlines when you will post content on each social media platform.

Engage with your audience – Monitor and respond to comments and messages from your followers. This will help you build relationships with your audience and increase engagement.

Analyze and adjust – Use analytics tools to measure the effectiveness of your social media strategy. Use this data to make adjustments and improvements to your strategy over time.

Photography and Video – Monthly photoshoots to keep content fresh, engaging, and inspiring. Working with the clients vision while implementing creative direction.

Posting Schedule – Minimum of posting 2-3 times a week on each platform.

Research, Planning, Editing – Both content creation and curation require research and planning to identify topics and sources of information that are relevant to the clients audience and goals.

Campaigns - Create engaging campaigns to introduce creative new activations for clients audience as well as aesthetically organize their feed.

Analysis – Analyzing the performance of the clients content through metrics such as engagement, shares, and conversions. This will help them refine their content creation and curation strategy over time.

Content calendar with the following:

• Visual : photo, video, infographic

• Copywriting : developing content that is clear, engaging and valuable to your audience

• CTA (call to action): adding a call to action is a organic way of directing users to your website, to buy tickets, etc.

• Boosted Post: In the content calendar it will be clearly noted if a posted has the opportunity to be boosted upon approval

Responding to DMs, tagged photos, and messages on all social media platforms.

Connecting with influencers to promote clients brand through giveaways, exchanges, or compensation if in clients budget.

Creating a “Call to Action” in clients posts and paid ads.

Connecting captions to local culture, events, and happenings in the clients area while tying them back to their brand.

Using campaigns as a way to infiltrate new and existing customers.

Running ads, tracking CPC (cost per click) to see how they perform and report on the ROI as well as general performance analytics of the ad.

Curating ad scope in Meta Ads Manager to reach target audience.

Taking monthly budget and advocating for boosted posts where applicable.

Reach – The number of people who see your content on social media.

Impressions – The number of times your content is displayed on social media.

Engagement – The number of likes, comments, shares, and other interactions with your content.

Clicks – The number of clicks on links in your social media posts that lead to your website or other landing pages.

Conversions – The number of people who take a desired action on your website or landing page as a result of clicking on a social media post.

Follower growth – The number of new followers gained over a specific time period.

Tracking will be done on a month to month basis.

Pulling analytics from Meta Ads Manager to track our ROI.